Newsletter Guidelines
MAXIMISE YOUR AUSFILM BENEFITS WITH OUR GLOBAL E‑NEWSLETTER
Ausfilm members have the opportunity promote their skills and projects via our monthly e-Newsletter.
The purpose of the newsletter is to build international awareness of the depth of talent and services offered by Ausfilm’s membership, as well as promoting Australia’s benefits as a screen production location.
Every member organisation is invited to submit story ideas and content each month.
Audience
Ausfilm’s database includes: studio and streamer executives, production companies, producers, VFX producers and supervisors, post-production and VFX executives, Ausfilm members, crew, writers, directors, local and global industry associations, plus government representatives and stakeholders.
Our readers are based globally, with top clicks occurring within the USA, UK and Australia.
See recent examples of newsletters in our archive and story examples on our news page.
Submission Calendar
Newsletters are distributed about one to two weeks after the submission deadline. Dates may be subject to change.
 |
SUBMISSION | DISTRIBUTION |
|---|---|---|
| JAN 2024 | Thu 18 JAN | Wed 31 JAN |
| FEB 2024 | EVENTS – NO NEWSLETTER | |
| MAR 2024 | Wed 20 MAR | Tues 2 APR |
| APR 2024 | Thu 18 APR | Tue 30 APR |
| MAY 2024 | Thu 16 MAY | Wed 29 MAY |
| JUN 2024 | Fri 14 JUN | Fri 28 JUN |
| JUL 2024 | Thu 18 JUL | Wed 31 JUL |
| AUG 2024 | Fri 16 AUG | Fri 30 AUG |
| SEP 2024 | Mon 16 SEP | Fri 27 SEP |
| OCT 2024 | EVENTS – NO NEWSLETTER | |
| DEC 2024 | Mon 28 NOV | Fri 13 DEC |
Submission requirements/formatting
- Note: Please let us know if you are submitting an AI generated article. These can be detected by search engines and it may affect the Ausfilm website’s SEO. If you need assistance compiling a story, the Ausfilm team is more than happy to help.
- Member articles should be focused on Australian-based member’s services, work, team etc. (not third party companies)
- There is no word limit for submissions
- Submit articles in a Word doc, Google doc, or email
- Image assets should be attached separately
- Articles are to be written in the third person
- At least one image must be provided per article in JPEG format
- The submitting member is responsible for obtaining clearance from the production company/studio for global digital distribution of all content and imagery
- Please provide image credit information
- Corporate and State members can submit one article per newsletter
- Platinum members can submit a maximum of two pieces per newsletter
- Please ensure facts, name spelling, and all contact information is accurate
- You may include a call-to-action at the article outro (e.g. Contact … to discuss a project)
Content ideas
Members’ submissions must be relevant to their business or work within the screen industry.
Suggested content themes include:
- Production announcements, including funding and guideline updates
- Video content such as trailers, showreels, VFX breakdowns and interviews
- Case studies relevant to your business
- Interviews with talent from your company or clients who have worked with you
- Collaborative stories with other Ausfilm member companies
- Awards recognition
- Educational articles about new technology your company is using or has developed
Submission tips
- Remember that the majority of Ausfilm’s newsletter audience is international (primarily US-based), therefore submissions should have international appeal
- Your header image will be cropped to a 2:1 ratio
- All content submitted to Ausfilm is considered final. Ausfilm reserves the right to edit the content for clarity, style, and newsletter consistency
- Please ensure all images and footage submitted to Ausfilm are cleared for use and include proper credits (we can’t post unapproved/unlicensed material)
- Note: Ausfilm will craft a brief summary of your article to appear in the email newsletter with a READ MORE link directing readers to the complete story on the Ausfilm website
- If you would like specific wording for the above, please provide your preferred copy
SUBMIT AND/OR DISCUSS YOUR CONTENT
- Ausfilm Newsletter – news [ at ] ausfilm . com . au
MORE WAYS TO SHARE YOUR CONTENT
Individual Member e-blasts
As part of Ausfilm’s membership benefits, each member can send one individual e-blast to a targeted
distribution list per year. Please give Ausfilm as much notice as possible so we can work on a suitable
slot in the yearly distribution schedule for your message. Contact the Ausfilm Marketing Team to discuss
content and timing.
Shared Social Media Posts
Have you celebrated a milestone, announced a new project, been nominated for an award, had an
international client in your office this week? If you posted about it on social media (Facebook, Twitter,
Instagram, LinkedIn) let us know. Tag Ausfilm if posting relevant content, and we will share on our
channels.
Ausfilm’s social handles
 | LinkedIn: @ausfilm |
 | Facebook: @ausfilm |
 | Twitter: @ausfilm |
 | Instagram: @ausfilm_international |
 | Threads: @ausfilm_international |
